Spring 2021, Design Studio
San Diego State University
This was an individual branding project in which I designed a bright and playful potato chip brand. I started with the logo and included a fun name, Rootin' Tootin' 'Tater Chips, alongside the little mascot. Organic shapes and soft curved lines play an important part across the whole brand, making up backgrounds patterns and illustrations. Each flavor has its own bright, saturated color and illustration to represent the individual flavors.
Chile Lime 'Tater Chips
Original Salt 'Tater Chips
Smokey Barbecue 'Tater Chips
Salt & Vinegar 'Tater Chips
Cheddar & Sourcream 'Tater Chips
Sourcream & Onion 'Tater Chips
