Spring 2021, Experiential Design
San Diego State University
BRIEF
Design a brand and subsequent event that acts as an extension of the brand. The event functions as a tangible extension of the brand and allows people to immerse themselves into the brand and its culture.
SOLUTION
I designed a seltzer brand called bbl+pop. I wanted to be able to play with a lot of bright colors and simple, iconic graphics. I went for very minimal and geometric graphic elements paired with bright colors to give the brand an energized and cheerful feel. The related event was a pop-up shop for the brand where people would be able to learn, enjoy, and experience what the brand has to offer.
