Fall 2021, Senior Portfolio
San Diego State University
My personal branding is very bright and eye-catching, featuring bold colors and icons. My logo consists of a nameplate accompanied by an asterisk that makes an appearance throughout my entire brand system. The asterisk functions in the traditional way, being accompanied by footnotes, but it also acts as a graphic element to be used as a standalone mark, repeated to make up a complimentary pattern, and in fun ways like making up the petals of a flower. My brand colors consist of a striking combination of a bright chartreuse, a hot pink, and a cool toned black.
