Fall 2020, Packaging Design
San Diego State University
This project was done for the non-profit organization, A Reason to Survive, and in collaboration with Raina McConnell.
BRIEF
A Reason to Survive, or ARTS, was looking for new packaging to house the art kits that they hand out to kids for their after school art programs. The solution needed to house the art supplies in a practical and fun way that also had a second use.
SOLUTION
Our final kit was able to carry and hold the art supplies very effectively. The outer design features two knight chess pieces on the front, along with a place for kids to customize the kit by including their name on the bottom. On the back, the ARTS logo is featured. The top flap is closed with a two inch strip of velcro to keep the supplies contained when laid on its side.
Once the lid is opened, the front can be pulled away from the side flaps to reveal the game board and the pockets that contain the supplies. The pockets and side flaps are all secured through tabs that stick through the large outer piece of cardboard that makes up the front, bottom, back, and top flap. These tabs are secure but easy to manipulate so the briefcase is easy to open and customize.
A small instruction booklet is included, tied onto one of the handles, that depicts how to open the briefcase and get the most out of your art kit. The instructions are two sided which allows for both English and Spanish translations.
We decided it would be best to include the game pieces as a separate sheet of perforated chipboard. This way, students can play without having to tear the outer housing of their kit apart.
